A Lolita who looks with different eyes.

We evolve within the market, introduce new packaging and create a global brand experience.

Lolita has developed, together with the BSP Branding team, an evolution of its brand that has given it a more current vision and a greater visual narrative, without overlooking the great historical legacy that has made it iconic. A distinctive feature that has been maintained in its new image, with a nod to its original 1935 format.

This new look will activate one of the greatest dialogues between the brand and its public, making a niche for it within a universal language, through a design capable of resonating in any corner of the world.

The presentation of this packaging not only addresses an aesthetic renewal, but also introduces previously unpublished ranges, such as veggie chips, launched with a vibrant and colorful proposal that reflects global gastronomic trends.

This new packaging that dresses Lolita is the symbol of a new era and the testimony that a brand with roots, in this case Valencian, can adapt, reinvent itself and begin to form part of a more global imaginary without losing its identity.