Since 1935, Lolita Snacks was born in Beniflà (Valencia) as a small family project linked to local tradition and know-how in the production of snacks. What began as a simple production, based on product and craft, has evolved over the generations to become a brand with a presence in different channels of the food sector.

The figure of José Escrivá represents this origin: a way of understanding the product from the proximity, constant work and respect for quality. This same approach has been the starting point on which Lolita has built its evolution, adapting to new markets, formats and forms of consumption.

Today, Lolita Snacks maintains this balance between tradition and development, combining its original identity with a vision oriented towards growth, distribution and adaptation to different professional channels. An evolution that allows the brand to continue growing without losing what defines it.