Lolita Snacks boosts its growth: new fried food line, presence in large chains and business expansion
At Lolita Snacks we remain faithful to our origins, but we also look to the future with ambition. The latest sign of this is one of the most important news this year for our brand: we have tripled our production capacity and have managed to consolidate our presence in large distribution chains nationwide, such as Carrefour, Masymas, Consum and Aldi.
A strategic leap to accompany our growth
In the last year, we have experienced a remarkable evolution in both brand and structure. The rebranding and strategic repositioning of Lolita Snacks has not only involved a visual renovation: it has been the starting point to build a brand with greater capacity for expansion, more aligned with current consumer trends and with a broader portfolio.
In response to increased demand, we have invested in a new frying and packaging line, which has enabled us to triple our production capacity. This milestone gives us greater operational flexibility, improves our efficiency and, above all, allows us to continue to guarantee the high quality standards that characterize all our products: from the classic handmade potato chip to our new veggie and gourmet references.
You can continue reading or read the news in Alimarket: https://www.alimarket.es/alimentacion/noticia/412482/lolita-snacks-triplica-su-capacidad-de-produccion-y-desembarca-en-grandes-cadenas
Already present in large chains
Thanks to this expanded capacity, Lolita Snacks has begun to operate with some of the country’s leading chains, a decisive step in our medium- and long-term growth strategy.
We are already present in Carrefour Levante and Masymas, both with our original range and with our new references such as Mix Veggie 90g (made with orange sweet potato, parsnip and purple sweet potato).
🛍️ We have also started production for Consum, through the Exquisit brand, producing sweet potato chips for its private label assortment.
🇪🇸🇵🇹 In addition, Lolita Snacks is manufacturing for Aldi, under the Sun Snacks banner, both in Spain and Portugal, with references such as 350g french fries or the 2x150g duo format.
Innovation from craftsmanship
Although we are moving into new markets, we remain true to our essence. The expansion of our infrastructure does not imply abandoning what makes us unique: our way of making snacks remains artisanal, with natural ingredients, pan-fried, additive-free and IFS-certified.
This balance between tradition and innovation has allowed us to conquer new spaces on the shelves, without sacrificing the flavor, quality and detail that our consumers expect.
What’s next?
With our sights set on the coming months, we will continue to develop new product lines, adapted to different consumer profiles, both within the national territory and with international projection. The current growth is just the beginning of a new stage for Lolita Snacks, in which every step is aligned with our purpose: to create tasty, honest and memorable experiences in every bite.